THE NEWS: Travelers are increasingly delegating itinerary research to large language models (LLMs), using AI‑powered chat services and browsers to build detailed travel plans before completing bookings on brand websites, a shift that has accelerated in recent months.
DETAILS:
FAQ
How are travelers changing their research process?
Travelers are replacing manual site‑by‑site comparison with AI‑powered chat services and browsers that use large language models to assemble nuanced itineraries, find unique experiences, and spot promotional deals.
What do travelers do after using AI to plan their trip?
Once the AI-generated research is complete, users click through to the brand’s own website to make the final booking.
Has the use of AI in travel planning increased recently?
Yes, the trend of relying on large language models for travel planning has accelerated in recent months, according to a new report.
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