Thomas Reiner, partner of Altimeter Capital, believes that online travel agencies and metasearch engines are in trouble with the future of AI-generated search.
It’s still early, but glimpses at the rapidly advancing tech are showing a clearer picture of how it will look.
“I think it’s already happening,” he said during the Skift Megatrends event on Tuesday.
“You’re going to see a complete disruption of what the search paradigm is today in discovering travel.”
Reiner believes hotels, airlines, cruise lines, and car rental agencies will be able to get more direct bookings as travel search changes — and that means OTAs and other intermediaries will…
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