Travel scams enabled by AI processes are increasing, posing new challenges for travellers. These scams take various forms, including fake websites and AI-generated reviews. To steer clear of such scams, verifying the legitimacy of websites is crucial. This includes checking for the presence of SSL (Secure Sockets Layer), a standard security technology that ensures sensitive information like credit card numbers are transmitted in a secure way. Other indicators of website legitimacy include proper grammar usage and an active social media presence. Moreover, being cautious of AI-generated images and reviews can further help to avoid falling prey to these scams. It is advisable to stick to legitimate travel booking sites.
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