The internet made going to brick-and-mortar travel agencies a thing of the past. Generative artificial intelligence could once again transform the way people plan and book their trips.
Booking.com (BKNG) first rolled out its AI trip planner in June 2023 as the AI chatbot boom took hold. Using the tool, travelers can search, filter, and get their questions answered faster than they used to on the site or on a call with customer service.
And while Booking Holdings CEO Glenn Fogel said introducing AI into the company’s trip booking and planning suite was a “kind of obvious” choice, he believes that the technology has a lot to offer that isn’t even on the table yet.
“What we really want is, as I say, to recreate the effect of dealing…
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