In the hustle and bustle of modern life, it feels like we all need a vacation. But what happens when booking travel and building itineraries feels impossible? Some turn to travel planning experts or locals, who have insider knowledge and a personal perspective. Others opt for digital services—many of which are integrating artificial intelligence into their platforms.
According to a National Research Group study, 61% of consumers would consider conversational AI for trip planning. About 46% of all consumers anticipated a net positive impact on their travel, compared to just 18% foreseeing a negative experience.
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