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A new survey from tour operator Contiki (which specializes in travel for 18- to 35-year-olds) reveals that Generation Z travelers are selective about how they use artificial intelligence (AI) in their travel planning. While this digitally native age group embraces AI for researching activities (56%) and finding travel deals (60%), only 7% would trust AI to book their entire trip. The survey found that 77% of respondents haven’t used AI for any aspect of their travel planning.
“For travel advisors, these findings highlight a golden opportunity: Gen Z values technology as an enhancement, not a replacement, for personalized, human-guided booking experiences,” said Melissa DaSilva, interim CEO of TTC Tour Brands (parent company of…
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