Flight Centre has deployed several AI projects, but it’s just scratched the surface.
Flight Centre Travel Group has developed and deployed several AI projects, with dozens more in the pipeline.
It’s been almost a year since the travel agency said that it would be establishing a dedicated team to develop and implement AI tools throughout its corporate travel division.
Skift spoke with John Morhous, chief experience officer of Flight Centre’s corporate travel division, about the company’s progress. Morhous was behind the formation of the team, dubbed the “AI Centre of Excellence.”
“We spend a lot of time dealing with and tracking the [return on…
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