For Travel Companies That Rely On Google, AI Search Results Are Starting To Hurt

Businesses like Kayak and Tripadvisor are prepping for a new era in search, as AI begins to upend the way people find information online.

_{By Richard Nieva, Forbes Staff}

When Google launched AI-generated search results in May, the announcement came with certain chaos: Google’s AI models instructed people to make pizza from glue, eat one rock per day and drink plenty of urine to pass a kidney stone.

But for the legions of businesses that rely on Google for traffic, the change was jarring for another reason. Some companies, like the travel booking site Kayak, said the new product, called AI Overviews, can discourage people from visiting their websites because they get all the answers they need right on Google’s homepage.

“They…