Google and Sabre hosted a virtual event to showcase new developments in their four-year partnership, highlighting advancements in artificial intelligence (AI) and generative AI (GenAI) aimed at reshaping the travel industry. The event featured key leaders from both companies, who provided insights into AI’s potential to personalise and streamline travel experiences.
Sundar Narasimham, Sabre’s Senior VP of Labs Technology & Platform, emphasised the growing importance of AI in travel. He cited estimates of AI’s potential to generate over $28 billion in global revenue, noting that 74% of travel organisations are revising their strategies to incorporate AI. He explained that AI is…
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