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Holiwise Raises €1.45M for Premium Travel Planning Transformation.

by Robert Van Pash (Editor)
August 30, 2025
in Travel AI
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Holiwise, a groundbreaking innovator in the travel tech sector, has successfully secured €1,450,000 in a seed funding round, poised to redefine premium travel planning. This significant investment fuels its mission to revolutionize how luxury travel agencies and tour operators craft bespoke itineraries, marking a pivotal moment for the industry.

At its core, Holiwise offers an advanced AI-powered B2B SaaS platform designed to enhance the operational efficiency and personalization capabilities of the premium travel segment. This intelligent solution dramatically reduces the time spent on creating complex, tailored travel plans—from hours or even days to mere minutes. By automating tedious manual processes, it empowers travel professionals to focus more on client relationships and less on administrative burdens.

The platform provides access to a meticulously curated, vast database of luxury destinations, exclusive activities, and high-end services. This enables agencies to effortlessly generate highly personalized and compelling travel proposals that precisely match the unique preferences and desires of discerning travelers. Such unparalleled customization not only elevates client satisfaction but also positions travel businesses to offer more competitive and sophisticated packages.

The seed round was notably led by Plug and Play Tech Center, a renowned Silicon Valley accelerator, underscoring the platform’s disruptive potential. Additional strategic investments came from Demium Capital, CDTI Innovación through its INNVIERTE program, and a consortium of business angels. This diverse backing highlights confidence in Holiwise’s vision and its capacity to scale globally.

Founded by Jorge García-Serrano (CEO) and Juan Ignacio García-Serrano (CTO), Holiwise is strategically targeting an initial expansion within Spain before extending its innovative solutions to major European and international markets. For travel industry professionals, Holiwise represents a critical tool for maintaining a competitive edge in the luxury sector, streamlining operations, and delivering unparalleled value to their high-net-worth clientele through cutting-edge AI travel technology. The company’s vision is clear: to become the global leader in intelligent, personalized travel planning, driving a new era of efficiency and bespoke experiences.

Key Points

  • Funding Amount: €1,450,000 (one million four hundred fifty thousand euros)
  • Funding Type: Seed round
  • Lead Investor: Plug and Play Tech Center
  • Additional Investors: Demium Capital, CDTI Innovación (via INNVIERTE program), Business Angels
  • Founders: Jorge García-Serrano (CEO), Juan Ignacio García-Serrano (CTO)
  • Product: AI-powered B2B SaaS platform
  • Target Users: Luxury travel agencies, tour operators
  • Key Benefit: Reduces itinerary planning time from hours/days to minutes.
  • Market Focus: Initial expansion in Spain, followed by major European and global markets.
  • Technology: Advanced Artificial Intelligence for personalization and automation.

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