As 2025 approaches, travel advisors — both individuals and agency leaders — are likely thinking about how to manage their businesses in a new and uncertain economic environment. Previously, I identified three key areas where AI technology is impacting the travel industry. In this article, I’ll focus on how AI can help with business promotion.
Promoting the Business
Marketing materials offer the greatest potential for AI use in business promotion, but they also come with risks. What may seem like a simple, harmless action can have unintended consequences.
Marketing Materials
Marketing materials shape how a business presents itself to current and potential…





























