Reinforcement Learning From Human Feedback Took Travel AI Tool To Near-Perfect Accuracy

By Stefan Klopp

In late 2022, just before the ChatGPT launch kicked off the current AI frenzy, our development team had the opportunity to experiment with the model. We were a travel publisher with no plans on becoming a tech company. But it was obvious to us that this technology could be used to plan and book trips in a much more efficient, enjoyable way.

Within months we launched an AI tool that travelers could message via WhatsApp. Its accuracy was about 85%. That might not sound terrible, but when roughly one of every six conversations includes miscommunication or hallucinations, what you have is a fun gadget, not game-changing tech.

Thanks to our travel media platform, we were able…