Kayak has released its report titled “What the Future” (WTF), which examines the transformations expected in the tourism sector by 2030. Based on data collected from over 9,100 respondents, the report identifies eight key trends to revolutionize the travel experience. The future of travel is characterized by a convergence of technological innovation, sustainability, and personalization, with the aspirations of a new generation of travelers.
AI Agents Bring Personalization and Simplicity
AI-powered virtual agents are set to become key players in travel planning. By 2030, these assistants will evolve beyond simple flight or hotel searches; they will provide comprehensive services that include creating personalized itineraries and…


























