Sara sets a new benchmark as the first digital human travel companion developed for a national tourism board
The Saudi Tourism Authority (STA) recently unveiled Sara, a cutting-edge AI digital human developed to represent ‘Welcome to Arabia’ as a brand ambassador, travel companion, and personal concierge. The authority showcased Sara to visitors as a beta version in the Saudi pavilion at the recent World Travel Market in London.
Utilizing the latest advancements in generative AI, Sara will embody Saudi Arabia’s future-forward approach to tourism. She boldly embraces cutting-edge AI technology to deliver engaging, innovative, and interactive content that drives tourist understanding and engagement. Moreover, she improves the…
Boutique Travel VC raises investment cap from $1.5M to $10M to lead rounds and support portfolio companies through growth Travel...
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