- German National Tourist Board has launched an AI travel influencer, Emma
- She is part of the tourist board’s strategy to engage with a tech-savvy audience
- What do YOU think of Emma? Vote in our poll…
- READ MORE: Tourists reveal their worst-ever meal mistakes abroad
Germany‘s tourism board has taken a bold step into the future – but it seems not everyone is on board.
It has launched a digital campaign that introduces Emma, an AI-generated ‘travel influencer’ designed to…
