Amsterdam, Netherlands — August 14, 2025
In short: KLM and Norwegian Air launch joint loyalty program for European travelers.
[Paragraph 1 — THE NEWS: 70 words] KLM Royal Dutch Airlines and Norwegian Air Shuttle have announced the launch of a new joint loyalty program called “Sky Miles” aimed at European travelers. According to the companies, the program will combine points from both airlines’ existing loyalty schemes, allowing members to earn and redeem miles across both carriers. The program will be available to members of both frequent flyer programs, with full enrollment starting September 1, 2025. This collaboration aims to enhance the travel experience for European passengers by offering a more integrated loyalty platform.
[Paragraph 2 — INDUSTRY CONTEXT: 70 words] Sky Miles joins other joint loyalty initiatives in the European market, such as the Delta Air Lines and Aer Lingus partnership. Unlike those programs, which primarily focus on transatlantic travel, Sky Miles is specifically designed for intra-European routes, addressing a gap in current offerings for travelers within the EU. This move positions KLM and Norwegian Air as leaders in creating seamless loyalty experiences for European consumers, potentially attracting more frequent flyers to their networks.
TMCs managing European corporate accounts should prepare to advise clients on the benefits of the Sky Miles program, particularly for business travelers who frequently fly within Europe. The integration of points from two major carriers could increase loyalty program enrollment rates among European business travelers. Airport lounge operators in major European hubs may see increased traffic from members of the joint program, as the program’s focus on intra-European travel could lead to more frequent short-haul flights, thereby boosting lounge usage.
What is “Sky Miles”?
Sky Miles is a new joint loyalty program launched by KLM and Norwegian Air, allowing members to earn and redeem miles across both airlines for European travel.
Which travel trade segments does this affect?
This program primarily affects TMCs managing European corporate accounts, airport lounge operators in major European hubs, and travel agencies catering to European leisure and business travelers.
When does this take effect?
The program will be available starting September 1, 2025.
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