The Future of Travel Booking or the Death of OTAs?

If you haven’t experienced ChatGPT’s Advanced Voice Mode yet, you’re missing out on a glimpse of the future of travel booking.

There’s a long history of tech trying to disrupt the travel booking path. Tellme, Alexa, and Siri were all seen as hopefuls to unlock the holy grail: booking a vacation, flight, and hotel over voice. I think we’re far closer to that than we’ve ever been with OAI. Here’s a sample of using ChatGPT as a travel agent for a family trip to Italy:

If you don’t care to listen, I asked ChatGPT, ‘Find me a 4-5 star resort in Puglia, with a kids club, near an airport that United flies to, with Hertz EV rentals available. What Marriott options can I use points for?’ In seconds, ChatGPT…