You thought 20,000 search transactions for one ticket sold was bad—what if I told you it will soon hit 200,000:1?
The journey of flight search
technology has been marked by a continuous growth in transactions, driven by organic growth of traffic and functional innovation. What began as manual
reservation tools has evolved through complex systems to today’s sophisticated
digital ecosystem, with generative artificial intelligence (AI) poised to drive
the next step change.
What we have observed through the various phases of evolution of flight search technology over the past 20 years is a clear exponential trend of transactions hitting the airline systems. Guess what? This is not going to change. I…
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