Generative AI is making its mark in various industries, particularly in the travel and hospitality sectors, where it is increasing customer engagement, improving operational efficiencies and providing personalized experiences.
According to a PYMNTS Intelligence report, “At Your Service: Generative AI Arrives in Travel and Hospitality,” airlines and hospitality businesses are exploring the potential of artificial intelligence (AI), especially in customer-facing roles, as companies weigh its benefits and limitations.
Airlines are eager to integrate generative AI, especially in customer engagement roles, but its potential reaches beyond these initial applications. United Airlines has started…
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