Two years after ChatGPT’s launch, is the travel industry moving fast enough with AI?

In the nearly two years since OpenAI released its now globally renowned ChatGPT, the travel industry has been abuzz about the potential of generative artificial intelligence to transform the industry.

It has become a main character in the travel technology plotline – startups have popped up dedicated solely to AI travel planning, larger companies have purchased smaller AI-focused entities to improve their own AI strategy and industry giants have come out with generative AI products.

But as the larger world considers how AI might continue to evolve and alter the world around us, is the travel industry where it should be in terms of adoption?

PhocusWire touched base with industry leaders at The…