Cruise Line Introduces AI Assistant Rovey for Personalized Travel Planning
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In short: Virgin Voyages launches AI-powered travel assistant Rovey to personalize cruise planning.
According to Virgin Voyages, the cruise line has introduced Rovey, its first AI crew assistant and AI-powered travel assistant, which will debut on VirginVoyages.com. Rovey will provide guests with personalized cruise recommendations tailored to their specific travel style, pace, and interests. This marks the first phase of Project Ruby, Virgin’s AI platform developed in collaboration with Google Cloud, with a total of seven components planned. Nathan Rosenberg, chief brand experience, marketing, and momentum officer at Virgin Voyages, stated that Rovey embodies the cruise line’s commitment to enhancing guest experiences, particularly in the quiet moments onboard. The assistant is set to roll out soon, offering a novel approach to cruise planning that aligns with individual traveler preferences.
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