While there are healthy debates to be had about biometrics, few would argue that tools like biometric face matching can make the airport experience smoother and faster. A new study commissioned by Amadeus and conducted by market research firm Mercury Analytics confirms what anyone who has ever set foot in an airport knows: travelers hate friction.
The biometrics sector, as it happens, also loathes friction, and so the fit is clear: according to a release from Amadeus, “it is clear that technology can have the biggest impact in overcoming the gaps that currently exist in the traveler experience.”
Travelers gave the thumbs-up to planning apps, automatic rebooking for delays, digital bag tracking, integrated travel…
