Alex Smart Yeah, that’s the question that everybody’s asking at the moment. So digital first future. We are already there. It’s not really a future. Just about every business is digital first, even if they don’t think they are.
Everything that underpins every transaction you do in your business is underpinned by some kind of technology. You know, your email, your banking transactions, your your file storage. So even if you don’t sell anything online, you’re still a digital business.
So I think the digital business is here, but I think what has changed over that COVID period is the expectation of the experience of the digital business, both from your internal customers, but also your actual customers that you’re selling products to….
