While progress is being made with International Air Transport Association’s (IATA) New Distribution Capability (NDC)—with two out of three airlines currently implementing the standard—offer and order transformation is not being adopted at the same rate.
In fact, only 27% of airlines have taken “substantive steps” with offer and order transformation, according to a newly published white paper from Atmosphere Research Group and airline software provider Accelya.
The report, titled “The Future of Airline Retailing,” revealed that 53% of airlines haven’t developed or started an offer and order strategy, and one in five airlines haven’t created objectives related to retailing.
“Airlines…
