Fliggy’s tangible AI progress. Spanish govt supports Smartvel. AI uptake could be better. More.
One quarter of travel operators yet to implement AI
A new survey conducted ahead of the 2025 TravelTech Show in London reveals that AI remains the top investment priority for travel operators, with nearly two-thirds planning to boost their technology budgets over the next year. Among 94 surveyed European travel companies, 52% ranked AI as the number one technology they plan to invest in, followed by booking systems and mobile platforms. Notably, 42% plan to increase their AI investment by 10%, while 16% intend to boost it by up to 50%. When it comes to digital presence, 26% of respondents are focusing on AI chatbots,…
