Despite 66% of airlines having implemented New Distribution Capabilities (NDC), less than a third (27%) have taken substantive steps to begin the Offer and Order transformation, according to the Future of Airline Retailing Report released today by Accelya in partnership with Atmosphere Research Group.
This lack of progress comes even though 72% of airlines consider the transition to Offers and Orders important, recognising the opportunity to modernise retailing, improve the customer experience, and unlock new revenue.
Created based on survey insights from 78 airline executives and phone interviews with 28 professionals at carriers including United Airlines, British Airways, Kenya Airways and others, the report reveals the current status…
