While 66% of airlines have implemented New Distribution Capabilities (NDC), less than a third (27%) have taken steps to begin the Offer and Order transformation, according to the Future of Airline Retailing Report.
The report, released by Accelya in partnership with Atmosphere Research Group, reveals that the lack of progress comes even though 72% of airlines consider the transition to Offers and Orders important, recognising the opportunity to modernise retailing, improve the customer experience, and unlock new revenue.
Created based on insights from 78 airline executives and phone interviews with 28 professionals at carriers including United Airlines, British Airways, Kenya Airways and others, the report reveals the current status of…
