With digital tools evolving at an astonishing speed, travelers are starting to rely on generative artificial intelligence (GenAI) to make trip planning easier and more enjoyable. According to Phocuswright’s latest report, Travelers and Tech 2024: GenAI, VR and More, GenAI is leading the way, becoming more popular than other high-tech tools like virtual and augmented reality among today’s digital-savvy travelers.
Phocuswright’s research found that 39 percent of respondents have already used generative AI for something (not just travel). While GenAI is catching on with all age…
