Hopper launched an online travel booking platform ‘V Trip’ for credit card members and V members of Sumitomo Mitsui Card (SMBC), one of the largest credit card issuers. This is the first entry into the Japanese market for the growing OTA with the airfare price freezing service.
The Hopper’s global strategy except North America is BtoB approach by Hopper Technology Solutions (HTS). Dakota Smith, Hooper President and Cofounder, who visited Japan to attend the press conference for V Trip, talked about how it develops its business in Japan.
Japan has a huge domestic travel market with strong purchasing power. Cashless transactions and online travel reservations are expanding, and we view it as a mature market, but we believe there is still room for growth. V Trip is our first business venture in such a market, We are excited to develop it together with SMBC, one of the world’s leading financial institutions.
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