THE NEWS: RBC and Hopper Technology Solutions announced a long‑term collaboration to launch a new Avion Rewards Travel booking portal later this year, integrating Canada’s largest proprietary loyalty program with a leading travel‑tech platform.
DETAILS:
WHY IT MATTERS: By uniting a major loyalty programme with advanced booking technology, the portal can boost cardholder engagement, increase point redemptions and give Canadian travelers a home‑grown, seamless way to book travel, strengthening RBC’s competitive position in the credit‑card market.
FAQ
When is the new Avion Rewards Travel booking portal expected to launch?
The portal is slated to go live later this year, giving all Avion Rewards members, including Avion credit‑cardholders, access to the new travel booking platform within the current calendar year.
How will Avion members be able to use their points on the new platform?
Members will be able to redeem Avion points across all travel categories, including flights, hotel stays and car rentals, providing broader booking capabilities through the integrated portal.
What does the collaboration between RBC and HTS aim to deliver?
The long‑term partnership seeks to provide an enhanced travel loyalty experience by combining Canada’s largest loyalty program with a leading travel‑technology platform, creating a world‑class booking solution that adds value for RBC credit‑cardholders.
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