Skift Take
Generative AI is still young, but some travel companies are encouraging workers to experiment as they determine how the tech will be used in the future.
— Justin Dawes
Sabre wanted to know how generative AI could improve the customer-service experience for hotel operators, so the company made that topic a category for an internal innovation competition last August.
One of those teams developed an idea for a customer-service chatbot, and the pitch to Sabre executives went smoothly. There was a prototype by October.
And last month, that competition idea became Sabre’s first generative AI product for hoteliers.
“That’s nine…
