In the wake of the 28th annual United Nations (UN) climate meeting held in Dubai; the global spotlight has intensified on the imperative actions required to foster a sustainable world. At the forefront of this movement is the travel industry, where organisations are increasingly recognising the need to integrate environmental and social sustainability initiatives. Travelers are now demanding experiences that align with their values, propelling sustainability to the forefront of industry priorities.
Against this backdrop, research was conducted among 896 senior sustainability decision makers across nine markets and seven segments of the travel industry. It found that a staggering 90 per cent of respondents globally, and…
