Japan emerging as top ski destination with hotel bookings up 417%, Singapore hotel bookings down
Sojern, a leading digital marketing platform built for travel, shared its latest travel data ahead of the holiday season and beyond. Travellers are eager to hit the road or skies, but economic concerns and inflation are widening the wealth gap. Compared to 2023, more consumers are opting for road trips over air travel, if they’re travelling at all. Sojern data shows upscale and luxury hotel prices have risen by 1.7% and 1.4%, while economy lodging remains steady, reflecting growing demand for higher-end accommodations.
“Unlike the pandemic where travellers chose less crowded destinations, those who are traveling are…
