Skift Take
Microsoft sees a future where everyone has a personal AI assistant and a digital ID, and travel companies with permission can tap into that data to create personalized experiences.
— Justin Dawes
Xbox could teach the travel industry a few things about the customer experience.
That’s why Microsoft, which owns Xbox, is applying strategies from the gaming industry into next-generation tech products for travel clients.
Shane O’Flaherty, Microsoft’s global director of travel, transportation, and hospitality, shared the company’s thinking during a presentation at the HITEC hospitality tech event this week.
“[Xbox is] probably at…
