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Mystifly bolsters senior leadership team with five key appointments

by Robert Van Pash (Editor)
May 13, 2024
in Mystifly
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Mystifly announced the appointment of several highly experienced and capable executives to its senior leadership team. With this strategic move, Mystifly aims to accelerate organizational growth, reshape the air travel technology landscape, and solidify its global presence.

The new appointees are:

  • Dennis van Noord as Chief Business Officer: With over two decades of Sales, Business Development, and Strategic Partnerships expertise in online travel, Dennis van Noord will lead the commercial strategy at Mystifly. In this role, he will drive revenue growth and implement pricing strategies across various product lines, maximizing profitability while ensuring Mystifly’s continued success in a rapidly evolving industry.
  • Susan Carter as Chief Marketing Officer: Susan Carter, who has over 20 years of strategic storytelling and leadership experience in global B2B technology companies, will develop and implement marketing strategies for the company. As CMO, she will enhance market presence, corporate and product brand, go-to-market strategy, and product success within the global airline industry.
  • Jeremy Jameson as Vice President-Americas: With two decades of expertise in orchestrating new revenue streams, Jeremy Jameson is set to lead Mystifly’s client adoption, customer success, and business operations throughout the Americas. His vast experience in travel industry technology, including PSSs, GDSs, and new distribution channels, will contribute to Mystifly’s regional expansion.
  • Gaebler Lars as Head-Product: A dynamic executive in airline IT and commercial airline environments, Lars possesses extensive experience in ticket distribution, product design, and business strategy. His role at Mystifly will involve spearheading the change in ticket distribution in the airline ecosystem, focusing on product design, business objectives, and continuous change management.
  • Eugene Kalatsidis as Head-Airline Connectivity & Payments: Eugene is a results-driven professional with extensive global experience in the travel tech industry. His expertise in developing and adjusting global operations strategy, stakeholder management, and project and operations management positions him to lead Mystifly’s airline connectivity and payments efforts.

The above individuals join previously appointed leaders Farooq Ahammed M, Head-People & Culture; and Jibby Kollanoor, Head-Marketplace Supply.

Speaking of the appointment, Rajeev Kumar, Founder, CEO and MD of Mystifly, stated, “The appointment of the new leaders marks a pivotal step in our journey of driving global growth and innovation in the evolving air travel landscape.



“As we expand our horizons, especially with the recent launch of our flagship offering, the Smart Selling Platform (SSP), their wealth of experience will be instrumental. SSP represents a significant stride toward the future, addressing the complexities of multi-source airline content in today’s hybrid world.

“These leaders join us at a pivotal moment, supporting our vision to seamlessly integrate diverse content sources, enhance customer experiences, and establish Mystifly as a trailblazer in the industry. This strategic move reflects our dedication to providing scalable solutions for the air travel ecosystem worldwide,” Kumar said.

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