Mystifly, a travel technology firm, has launched its Smart Selling Platform (SSP), a Platform as a Service (PaaS) aimed at streamlining and improving the profitability of heterogeneous air content sourcing, selling, and servicing for travel sellers. SSP, heralded as the first of its kind, aggregates and normalises various types of air content, also utilising artificial intelligence. The platform is part of Mystify’s strategy to fix gaps in the current airline distribution infrastructure. Costco Travel is the first customer to implement SSP.
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