Riyadh Air Selects Amadeus for Global Distribution
Riyadh Air, the new Saudi Arabian airline, has announced a significant global distribution agreement with Amadeus. This partnership will enable the airline to offer seamless travel experiences to its customers. The agreement centers on Amadeus’ technology, which will power Riyadh Air’s distribution capabilities across the globe.
Through this collaboration, Riyadh Air will leverage Amadeus’ Altéa PSS (Passenger Service System) and its extensive network. This integration aims to provide travel agencies with direct access to Riyadh Air’s content. The airline’s intention is to make its offerings easily discoverable and bookable by a wide range of travel partners worldwide.
The partnership is a key step for Riyadh Air as it prepares for its launch. By integrating with Amadeus, the airline seeks to establish a robust distribution strategy that supports its ambitions for growth and customer reach. The agreement signifies a commitment to utilizing advanced technology to enhance the travel booking process for both consumers and travel professionals.
This collaboration is expected to facilitate the sale of Riyadh Air’s services through various distribution channels. The airline aims to connect with a broad customer base by ensuring its inventory is accessible to a global network of travel agents and intermediaries. The use of Amadeus’ platform is intended to streamline these connections and contribute to the overall efficiency of Riyadh Air’s commercial operations.
Key Points
* Riyadh Air has signed a global distribution agreement with Amadeus.
* The agreement will enable Riyadh Air to offer seamless travel experiences.
* Riyadh Air will leverage Amadeus’ Altéa PSS.
* The partnership aims to provide travel agencies with direct access to Riyadh Air’s content.
* The goal is to make Riyadh Air’s offerings discoverable and bookable globally.
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