An enduring lack of industry distribution standards is continuing to hamper airlines’ efforts to exert more control of how their fares are sold in indirect channels.
Yasin Demir, vice president of distribution at Air Baltic, told the UATP Airline Distribution conference that low cost carriers (LCCs) continue to have an advantage over their full service competitors in controlling their product.
He said as an LCC with around 70% of distribution direct, Air Baltic is in a position to experiment with things like dynamic ancillaries.
“We actually see that less is more. We do not have lots of fare brands. We are taking best practice of what’s working well and developing that.”
Air Baltic is developing its approach to next generation offer order retailing and aims to apply that approach to the remaining 30% of its distribution through third parties.
“LCC’s have a bit of an advantage when it comes to unbundling, especially when you look at the technology constraints behind the…
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