CellPoint Digital, a global payments orchestration provider, has launched a new payments platform named OSO. Designed specifically for the travel sector, OSO aims to empower travel merchants worldwide to control, manage, and optimize their payments infrastructure.
The platform addresses the unique payment complexities prevalent in the travel industry. OSO provides a modular solution capable of handling payment challenges across multiple touchpoints, including online, mobile, in-app, and call centre interactions. Its features are engineered to help travel merchants enhance payment performance, increase conversion rates, and reduce operational costs.
Key functionalities of the OSO platform include intelligent routing, optimization of payment methods, and robust fraud prevention mechanisms. It also facilitates the integration of local payment options to improve customer experience. The platform combines advanced payment orchestration capabilities with a travel-specific payment rules engine, incorporating features such as dynamic routing, intelligent retries, and a PCI-compliant payment vault. Furthermore, OSO offers extensive data analytics to provide merchants with valuable insights.
Kristian Gjerding, CEO of CellPoint Digital, highlighted that OSO is designed to assist travel merchants in navigating the complexities of payment management. The platform is intended to help them leverage payment technology effectively to gain a competitive advantage in the market.
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