Priceline’s recent integration of artificial intelligence (AI)-powered voice technology into its booking system signals how the technology is changing the way travelers plan and purchase trips.
The travel company updated its Penny chatbot with AI-powered voice technology, using OpenAI’s GPT-4 API for real-time conversations. This development comes as the travel industry, worth $766 billion globally, sees most bookings happening online. Digital reservations could soon make up 65% of travel revenue. The new voice-enabled assistant aims to improve customers’ digital booking experience.
”Priceline’s integration of AI voice technology with its Penny chatbot most definitely brings a few advantages in terms of efficiency,…
