Sabre becomes ATM 2026 Travel Tech Strategic Partner

THE NEWS: Sabre has been confirmed as the official ATM Travel Tech Strategic Partner for Arabian Travel Market (ATM) 2026, highlighting the event’s emphasis on artificial intelligence, data and digital transformation in the travel sector.

DETAILS:
ATM 2026 will run from 14–17 September 2026 at the Dubai World Trade Centre.
The event’s theme is “Travel 2040: Driving New Frontiers Through Innovation and Technology”.
ATM Travel Tech will convene technology providers to showcase AI‑driven solutions and digital innovations for travel operators.
The partnership signals Sabre’s expanded role in supporting the travel industry’s digital transformation agenda.

FAQ

What role does Sabre play at Arabian Travel Market 2026?
Sabre is the official ATM Travel Tech Strategic Partner for ATM 2026, a role that positions the company to work closely with the event’s technology showcase and underline its AI and data capabilities for the travel sector worldwide and innovation.

When is Arabian Travel Market 2026 scheduled to take place and where?
The Arabian Travel Market 2026 is scheduled for 14–17 September 2026 and will be held at the Dubai World Trade Centre in Dubai, United Arab Emirates. The four‑day exhibition gathers airlines, hotels, destination marketers and technology providers to showcase products, forge partnerships and discuss the future of travel.

What is the theme of ATM 2026 and what focus areas will it explore?
The theme of ATM 2026 is “Travel 2040: Driving New Frontiers Through Innovation and Technology”. The event will explore trends such as artificial intelligence, data analytics and broader digital transformation, bringing together technology providers to showcase AI‑driven solutions and discuss how digital tools can reshape the travel ecosystem.

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