Singapore Airlines (SIA) has joined forces with OpenAI to improve its customer experience through advanced artificial intelligence (AI) technology. This partnership is set to transform how customers interact with the airline, making the booking and management of flights simpler and more personalised.
One of the key areas of improvement is SIA’s virtual assistant, which is currently available on the airline’s website. The upgraded assistant will use AI to offer more intuitive and relevant support, helping travellers plan, book, and manage their journeys with greater ease. It will suggest destinations based on customer preferences and provide up-to-date information when needed, making the process smoother and more tailored to…
