Zurich, Switzerland — August 8, 2025
In short: Smartness raises €47 million in Series B funding, expanding its multi-product travel technology platform.
Smartness Secures €47M Series B Funding
[Paragraph 1 — THE NEWS: 70 words] Smartness, a travel technology company, has closed a €47 million Series B funding round led by United Ventures and CDP Venture Capital, with participation from existing investors Partech and others. The capital will support the company’s expansion from a single-product model to a multi-product platform offering intelligent pricing solutions. According to Smartness, the funding will accelerate product development and market penetration in Europe and beyond.
[Paragraph 2 — INDUSTRY CONTEXT: 70 words] Smartness’s growth follows its previous Series A round in 2023, led by Partech. The new funding brings total capital raised to over €60 million since the company’s inception. The additional resources will enable Smartness to enhance its pricing algorithms, expand its product suite, and enter new markets. This move positions Smartness as a key player in the evolving travel technology landscape, addressing the need for dynamic pricing tools in an increasingly competitive industry.
Key Details
- €47 million raised in Series B funding
- Led by United Ventures and CDP Venture Capital
- Existing investors Partech and Techshop also participated
- Total capital raised exceeds €60 million
- Focus on expanding multi-product platform and entering new markets
What Travel Professionals Should Know
TMCs managing European corporate accounts will benefit from Smartness’s enhanced pricing capabilities, allowing for more competitive and dynamic rate offerings. Airport lounge operators in Scandinavia can leverage Smartness’s platform to optimize pricing strategies for their services. The funding will enable Smartness to scale its operations and potentially integrate with existing travel distribution systems, providing more sophisticated tools for travel trade professionals.
Frequently Asked Questions
What is Smartness?
Smartness is a travel technology company that provides intelligent pricing solutions for the travel industry.
Which travel trade segments does this affect?
This primarily affects Travel Management Companies (TMCs) and airport lounge operators who manage corporate travel accounts and need dynamic pricing tools.
When does this take effect?
The funding round is effective immediately, with implementation expected over the next 12 months.
Read complete article.
