While there is a lot of attention right now on AI and the role it will play in shaping the future of travel, technology has long been a key driver of growth for the travel and tourism industry. Can it now make our sector more sustainable?
At Booking.com, we believe one of our biggest opportunities for impact is supporting accommodation providers on their own sustainability journeys. However, the pathways many of our accommodation partners have to take are far from straightforward. Our partners tell us that while they want to integrate more sustainability practices into their operations, they face a number of barriers – especially when it comes to achieving third-party certification; a vital step in substantiating sustainability…
