The Promise of Travel in the Age of AI
Every generation has its own “golden age” of travel that is often defined by the widespread adoption of new technology—from the jet engine of the 1950s that drastically reduced travel times to the dotcom period of the 1990s that allowed customers to build their dream itineraries online. Now, a new era of digitally enabled travel is upon us, with advances in artificial intelligence (AI), including generative AI (GenAI), machine learning (ML), and analytics transforming the experience. Applications span travel organizations and use cases from AI-enabled trip planning, to individually…
