Delays, cost and airport experience are the primary source of friction for travelers, according to a report.
The Friction Removed study from Amadeus also revealed generational differences when it comes to what travelers find distressing. For example, almost half of Gen Z travelers said finding the correct routes and schedule for a trip is distressing, compared to 35% of those aged 65+.
The report, which included responses from more than 1,000 travelers from the United States, also touched on top resources to enhance the travel experience with mobile apps, digital ID and biometrics alongside human touch all cited.
Further findings revealed that business travelers generally experienced more friction…
