The Wholesale Hotel Playbook: How Technology and Data Are Redefining Distribution
Hotel chains today often struggle with fragmented distribution channels and complex wholesale rate management. Maintaining an offline distribution network can be costly and time-consuming and often requires substantial discounts and incentives to intermediaries. The fragmented landscape makes it difficult to maintain consistency and control, leading to rate disparity issues and revenue dilution as inconsistent rates appear across various platforms.
The lack of visibility and control over rate distribution exacerbates these issues….