In the world of Korean travel tech, two entrepreneurs – Donggun Lee, the visionary founder of MyRealTrip, and Jiha Jung, the driving force behind Tripbtoz.
Lee, who won the WiT Startup Pitch in Japan in 2014, started MyRealTrip in 2012, using tours and activities as an entry point. Jung, who won the WiT Startup Pitch in Seoul in 2018, started Tripbtoz in 2015, to do a fresh take on the Western OTA model.
Their stories, shared during a session on “Building the Next Generation OTA” at WiT Seoul, show how innovative thinking, grit and ambition are shaping the future of Korea’s travel tech scene.
“Our focus is on creating an ecosystem where travellers share their journeys, earn rewards, and feel a sense of…
