Travel as a “memory industry” driven by tech advancements

The experts came together at Phocuswright Europe to talk about travel tech trends around the world, things like generative artificial intelligence, machine learning and the metaverse.

So, it might have seemed jarring when one of the panelists on Center Stage defined travel in terms that evoke photo prints taped into paper scrapbooks.

“It [travel] is a memory industry,” proclaimed Wolfgang Krips, the senior vice president for corporate strategy at Amadeus IT Group. “We’re creating memories.”

But Krips wasn’t looking back when Phocuswright managing director and co-moderator Pete Comeau asked panelists to share a tech trend that most excited them; Krips was looking…