Crypto-native travel agency Travala is launching a dedicated Bitcoin reserve as the platform breaks a new revenue milestone of $100 million.
Cryptocurrency-focused travel agency Travala plans to launch a dedicated Bitcoin and Ava reserve as the platform celebrates surpassing $100 million in gross annual revenue.
The milestone reflects significant growth from $59.6 million in 2023, Travala co-founder and CEO Juan Otero said in a Dec. 11 announcement sent to Cointelegraph. The surge was driven primarily by flight and hotel bookings, which can be paid for using more than 100 cryptocurrencies.
In addition to the revenue milestone, Travala has introduced a new “Treasury Reserve Plan” in Bitcoin (BTC) and Travala’s native token, Ava (AVA), which aims to strengthen its financial foundation and accelerate growth.
How Travala reached the $100 million revenue mark
Founded in 2017, Travala is a major travel booking platform designed to improve the booking experience by implementing…
